Segment
Vital
Winning Vital is our segment focused on premium food. It connects sustainable agriculture, modern logistics, and the long-term demand for healthy nutrition.
We build on the expertise of leading citrus growers and fresh fruit distributors with global reach. We strive for maximum process efficiency, sustainable farming, and the expansion of products that meet customers’ growing demands for quality and freshness.
Madremía is a traditional fruit and vegetable producer and trader from Valencia, recognized in the industry since 1983.
Its core specialization lies in citrus fruits, complemented by a wide range of other crops including melons, tomatoes, and persimmons. With five proprietary brands and modern facilities in Canals and Alberic, the company supplies both the domestic market and 29 export destinations. Strong export orientation, long-term customer relationships, and a reputation as a reliable partner make Madremía a stable pillar of Winning Vital.
Futurfruits International is a dynamic trading company focused on the Polish fruit and vegetable market.
It builds on in-depth knowledge of the local environment and strong ties with its parent company Madremía. This enables it to respond flexibly to demand and achieve steady growth. Futurfruits strengthens the group’s export orientation and expands its reach in a key Central European market.